The Big 3 Mistakes in Selling Solar

In this industry we all know the dangers of cheap and shoddy installs and the temptation is to criticise and talk down the competition

Unfortunately, this doesn’t increase conversions.

The more effective path to a sale is to focus instead on educating the customer in benefits to them, key features that improve their performance and returns.

In this way they will be equipped to differentiate and appreciate the value in your offering.

So how do you demonstrate the best value of solar and storage to win the customers you REALLY want to work with?